Farnaz Wallace Farnaz Wallace

It’s time to redefine Race and Multiculturalism – future is already here

Dictionary defines multiculturalism by the view that the various cultures in a society merit equal respect and scholarly interest….the existence, recognition, or preservation of different cultures or cultural identities within a unified society. Yet this simple word evokes fear and anger in some, polarizing our society economically, geographically, and politically.

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Farnaz Wallace Farnaz Wallace

3 easy rules in building Trust – in leadership, branding and all relationships

Trust is a universal need. The degree of importance may vary, but we all need trust in our relationships. It is the most cherished need, and it is the bond that holds all other values together. It is the belief that someone or something is reliable, dependable, good, honest, etc. It is our natural state….how we expect things to be.

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Farnaz Wallace Farnaz Wallace

Get ready for Gen Z – what do you know about this post-millennial generation?

A new generation, post-millennials, born starting mid-90s to 00’s, called Gen Z….aka iGeneration or iGen (a nod to Apple’s i-products) This is the generation parented by Gen X, going out of their way to be different than Gen Y.  You can almost call them the YouTube generation. Some call them screen addicts. 

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Farnaz Wallace Farnaz Wallace

Do you know who your existing and future customers are? The profitable ones?

2014 marked the first year in the US history where majority of children under 9 were non-white (50.8%).  This is most telling about our nation’s future economically, socially, and politically. It’s nothing to fear but lots to celebrate. If it weren’t for the multicultural growth, US economy will face the same challenges many European countries face with declining population. 

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Farnaz Wallace Farnaz Wallace

Negating Stereotypes: When you think "Poor" do you think Black and/or Hispanic?

Many people think poverty is skewed toward racial minorities—primarily Blacks and Hispanics—but this is no longer true. The race disparities in the poverty rate have narrowed substantially.  While Blacks and Hispanics are still three times more likely to live in poverty, by sheer numbers, the predominant face of the poor is white,

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Farnaz Wallace Farnaz Wallace

New World Trend & Cultural Shift: Is Dad the New Mom?

We are used to generations of women doing the lioness’ share of child care and housework, even if they have jobs outside the home.  Now we are seeing rise of co-parenting and cultural shifts phasing out “husband and wife” and “father and mother” and replacing them with functional roles of “spouse and parent.” 

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Farnaz Wallace Farnaz Wallace

Developing The Next Generation Of Leaders – 3 missing components

Questions we ask are, do we have a vision, do we have a winning strategy, do we have the right team for the right positions, are we getting the best results from our team, are we achieving business & financial objectives, etc.  But I believe there are 3 missing components….

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Farnaz Wallace Farnaz Wallace

Election Results Mirror The New World Marketplace–lessons companies must learn from GOP mistakes

Last night was one of the most important nights in American history. Not just because an African American President with the most global multicultural background in one of the toughest economic climate won for the second term. Because now we have record number of women Senators elected.  Because among them were the first disabled woman, first openly gay woman and first Asian woman.

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Farnaz Wallace Farnaz Wallace

Hurricane Sandy, mother of all surprises – whose loss is whose gain?

Financial gain for some is typically a financial loss for others. That is a fact for any free market.  But what makes Sandy unique is that she is expected to slam into the US East Coast tonight, and she hobbles New York, US stocks and options, Wall Street and world’s financial capital.  

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Farnaz Wallace Farnaz Wallace

Who Is The Dark Knight? Marketers’ Responsibilities for Social Movement

The recent Aurora massacre and tragedy at this movie made me think through a bifocal lens. I can’t say that I believe in limiting the filmmaker’s artistic vision of a super-hero story, because one psychopath picked this movie to commit a mass murder.  I can’t completely fault good marketers who achieved the second highest midnight opening in history….. 

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