“I envision a workplace that leverages gender and racial equities in branding and growth strategies, and leadership represents the New World Marketplace consumers.”
~Farnaz Wallace
Do you feel that? It’s the ground moving beneath you. A rapid cultural and demographic shift has occurred but not being addressed by business and social leaders. If you’re ready to stay relevant in a world that’s fundamentally different than the one taught in textbooks, you’ve come to the right place.
By creating brand identities aligned with beliefs and values of the New World Marketplace, traditional business models can be transformed into customer-centric, best-in-class growth platforms. It all starts with positioning improvements in strategy, and redefining how to reach and connect with the new world customers.
Sample of Keynotes
Consulting Services
Evaluating core target(s)
Strategic targeting
Creating value proposition(s)
Identifying gaps in value delivery systems
Aligning communication strategies with VP/VDS
Connecting demographic and cultural shifts to growth and branding strategies
Market-driven, customer-centric branding and marketing — B2B and B2C
Media mix strategies – traditional & digital
Creative strategy and development
Consumer insights, research, new product development, go-to-market strategies
SME for ad agencies and consulting firms
The New World Marketplace presentation and training
Spending days in the lives of the customers
Inclusion and diversity training, bridging cultural gaps with your customers and employees
Executive coaching, team building
Press
Perspectives
Farnaz shares her perspectives on the emerging global cultures reflected in the reshaping of US demographics and the implications for how companies position their products to this emerging marketplace as well as how they need to build their relationship teams to reflect the communities they serve.