Farnaz Wallace is a thought leader, author, speaker, and strategic consultant focused on helping leaders and companies capitalize on cultural macro trends and define their brand’s winning Value Propositions and sustainable revenue models in today’s fast-changing marketplace. As the Founder of Farnaz Global, LLC, she is the go-to-expert for growth opportunities on the horizon. . .
Yes, it’s a New World Marketplace, after all. And what is your company doing about it? The marketplace is changing, and so are the old cultural paradigms with them. A rapid demographics and cultural shift has occurred over the last decade, but it’s not being addressed or spoken to by your strategic planning and branding messages. In today’s economy, many companies struggle . . .
Farnaz Wallace is known as an insightful interpreter and translator of the rapid social and cultural shifts affecting today’s global business world. She coined the phrase “The New World Marketplace” to help businesses and leaders embrace and profit from 3 major macro trends: Women, Youth and Multiculturalism. Her skill as a solution finder and passion for. . .
Last year marked the first year in the US history where majority of children under 9 were non-white (50.8%). And Nielsen reported that multicultural non-whites represented 92% of the population growth in the US between 2000 and 2014. This is clearly transforming the US mainstream, and most telling about our nation’s future economically, socially, and politically. And it’s nothing to fear but lots to celebrate. If it weren’t for the multicultural growth, US economy will face the same challenges many European countries currently face, with declining population. This is not just population growth…it is consumer buying power for economic health….it is future talent, as well as political and social norm [. . .]Read More
I’ve always geared away from using the terms “diversity” or “feminism” for they are loaded with polarized reactions….viewed mainly as social issues to overcome, HR initiatives so to speak. I coined the phrase The New World Marketplace to address these major cultural macro trends as economic and business imperatives. My background in C-suite and P&L […]Read More
In The New World Marketplace, businesses are redefining the new leadership skills and capabilities required for building and sustaining successful and profitable businesses. And Gen Y women have a natural advantage in contributing to this new leadership construct. All the research I’ve done over the years suggests that Gen Y women are far more career […]Read More
Not all trends in The New World Marketplace are positive and cheerful. But it’s important to share all trends and forces–positive and negative. I believe the first step in creating social and cultural change is always awareness and knowledge. And perhaps if we knew that we’re all in this together, socially and economically, we will […]Read More
Finally….!!! There is a study that proves what I have been saying for years. This study shows that when women and millennials (aka Gen Y) are in charge, big things happen and organizations succeed. This is not a passing trend. Having millennials and women in leadership positions directly correlates with the success of a company. […]Read More