Farnaz Wallace is a thought leader, author, speaker, and strategic consultant focused on helping leaders and companies capitalize on cultural macro trends and define their brand’s winning Value Propositions and sustainable revenue models in today’s fast-changing marketplace. As the Founder/CEO of Farnaz Global, she is the go-to-expert for growth. . .
Yes, it’s a New World Marketplace, after all. And what is your company doing about it? The marketplace is changing, and so are the old cultural paradigms with them. A rapid demographics and cultural shift has occurred over the last decade, but it’s not being addressed or spoken to by your strategic planning and branding messages . . .
Farnaz Wallace is known as an insightful interpreter and translator of the rapid social and cultural shifts affecting today’s global world. She coined the phrase “The New World Marketplace” to help leaders and decision-makers in businesses and communities embrace 3 major macro trends: Women, Youth and Multicultural. Her skill as a solution finder and passion . . .
A good, solid, differentiating Strategy isn’t easy to understand, let alone implement and go to market. Many great, large consulting firms have used powerful frameworks with analytical rigor with companies, but I believe they are missing an important evolution of strategy which is about the psychology, thinking and feeling of the essence of strategy. The […]Read More
Since the Wave 5 of the Ipsos MediaCT Audience Measurement Group came out earlier this month about Women, Power & Money, I read myriad of articles on the web. There was one in particular by MediaPost which intrigued me, examining American women’s lives, lifestyles and marketplace choices across three generations—Gen Y, Gen X and Baby Boomers. I thought the findings […]Read More
Who do you think of when you hear the word “poor”? There are myriad of reports on economic doom and gloom and rise in poverty in the US, but none that hit the nail on the head with what I call, negating the stereotypes….. A recent Huffington Post article noted that 4 out of 5 […]Read More
It took several weeks of unusual summer rain in Atlanta and couple of days without phone, internet and cable, before I finished reading some of the books laying on my night stand for months. One of them, Lean In, by Sheryl Sandberg. I was among many women who bought this book due to all the […]Read More
We are used to generations of women doing the lioness’ share of child care and housework, even if they have jobs outside the home. Now we are seeing rise of co-parenting and cultural shifts phasing out “husband and wife” and “father and mother” and replacing them with functional roles of “spouse and parent.” Work-family balance […]Read More