Farnaz Wallace is a thought leader, author, speaker, and strategic consultant focused on helping leaders and companies capitalize on cultural macro trends and define their brand’s winning Value Propositions and sustainable revenue models in today’s fast-changing marketplace. As the Founder of Farnaz Global, LLC, she is the go-to-expert for growth opportunities on the horizon. . .
Yes, it’s a New World Marketplace, after all. And what is your company doing about it? The marketplace is changing, and so are the old cultural paradigms with them. A rapid demographics and cultural shift has occurred over the last decade, but it’s not being addressed or spoken to by your strategic planning and branding messages. In today’s economy, many companies struggle . . .
Farnaz Wallace is known as an insightful interpreter and translator of the rapid social and cultural shifts affecting today’s global business world. She coined the phrase “The New World Marketplace” to help businesses and leaders embrace and profit from 3 major macro trends: Women, Youth and Multiculturalism. Her skill as a solution finder and passion for. . .
The Millennial generation, aka Gen Y, is forging a distinctive path into adulthood and parenting, both culturally and economically. While this multicultural generation is very slow in getting married—only 26% versus 36% of Gen X and 48% of boomers (Pew)—once Millennials start a family, their social and consumption behaviors change. Let’s start with a backdrop […]Read More
Yes, the rumors are true! I have moved myself, my two dogs, Tai and Chi, and my business, Farnaz Global, to one of my favorite cities in this world — Austin, Texas. Many have asked me why, specially those who knew I almost moved to Austin 4 years ago. I enjoyed living in Atlanta and […]Read More
A good, solid, differentiating Strategy isn’t easy to understand, let alone implement and go to market. Many great, large consulting firms have used powerful frameworks with analytical rigor with companies, but I believe they are missing an important evolution of strategy which is about the psychology, thinking and feeling of the essence of strategy. The […]Read More
Since the Wave 5 of the Ipsos MediaCT Audience Measurement Group came out earlier this month about Women, Power & Money, I read myriad of articles on the web. There was one in particular by MediaPost which intrigued me, examining American women’s lives, lifestyles and marketplace choices across three generations—Gen Y, Gen X and Baby Boomers. I thought the findings […]Read More
Who do you think of when you hear the word “poor”? There are myriad of reports on economic doom and gloom and rise in poverty in the US, but none that hit the nail on the head with what I call, negating the stereotypes….. A recent Huffington Post article noted that 4 out of 5 […]Read More