Farnaz Wallace Farnaz Wallace

Gen Z taking cultural transformation to a new level

Gender and racial fluidity. Social and environmental causes. Smartphone addicts. Social media as news. Less focused multitaskers. Independent. Global. Most entrepreneurial. Most racially and ethnically diverse. Best-educated. Growing up fast, too fast. These are just a few attributes….

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Farnaz Wallace Farnaz Wallace

6 major demographic macro trends shaping retail

The retail industry has been challenged by increased levels of online shopping, fierce competition and demographic shifts. Many marketers in the age of Big Data believe that demographics limit the total picture of consumers, leading into stereotypes that can be dangerous in advertising…

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Farnaz Wallace Farnaz Wallace

Value Proposition Toolkit: what it is and how to test it

In a previous blog, I provided a strategy toolkit, what it is, what it’s not and 10 questions to test your strategy.  So you may ask, isn’t that the same as a value proposition?  Yes and No.  Value proposition is an element of strategy.  The element that looks outward at customers, the demand side of business.

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Farnaz Wallace Farnaz Wallace

Traits viewed for women and men, why it matters to strategies

Even decades after the book, Men are from Mars Women are from Venus, we are still seeing the same level of gender stereotypes and biases in both men and women. Some marketers stick to these stereotypes, mainly because it still sells, but also because it’s easier to get.….

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Farnaz Wallace Farnaz Wallace

4 sobering facts you may not know about Millennials

This largest generation cohort is not just about digital dependance, education, multiculturalism & social/environmental. They also dominate poverty, lower household counts even with high population numbers, single motherhood, and renters…..

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Farnaz Wallace Farnaz Wallace

Why Census will change how it asks about race

Census data on race and ethnicity are used to redraw congressional district boundaries and enforce voting and other civil rights laws, as well as research data for businesses to analyze customer segmentation. They tested different ways of combining race and ethnicity questions….

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Farnaz Wallace Farnaz Wallace

7 Emerging Macro Trends, and my 2016 predictions

I always keep an eye on macro and micro trends in my continuous focus on the New World Marketplace–so here’s my list of 7 important trends for you to understand and explore regardless of where you are in your planning process.  These trends are not going anywhere.

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Can gender equality be designed? Overcoming unconscious bias

We’ve heard many business cases for gender equality, but have you ever wondered how the true economic returns can be measured if outcomes are based on flawed decision process? Bias hurts everyone across gender, race, class, caste, ethnicity & nationality. A study showed that bias for only 1% of variance in evolution scores led to 35% of the discriminated-against group being represented at the top–without bias, each group would’ve held 50% of these seats.

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Farnaz Wallace Farnaz Wallace

How to best focus on growth strategies

Identifying your growth strategies should start with which customers. Your core target customers. They are not everyone who will come in contact with your business, but those who love your products and services. Do you know who they are? Who are your best customers that make up bulk of your revenue and profits?

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Why Trump’s success is driven by fear and anger about multiculturalism

Media outlets and pundits cite Trump’s campaign as dog whistles to White Supremacists and angry white nativists. I think Trump’s rhtoric has shown us all that there is no need for dog whistling when blatant racist comments and race-baiting is still working remarkably well in today’s modern-day American politics.

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Farnaz Wallace Farnaz Wallace

What fuels gender inequality at the core? How to overcome?

Are women from Venus and men from Mars? I don’t negate biological differences. But I don’t believe we are different species from different planets. Many believe women and men are hardwired differently. But how can different brains have similar values, abilities, achievements, lives?

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Is Donald Trump an idiot or a great strategist? Impact of Immigration on Politics and Economy

Every time I watch Donald Trump speak, I think he’s gone too far–only to find out that he has drawn a bigger crowd to his rallies, occupied bigger space and time in all media, and providing late show hosts and satirists even better content for comedy. Surely, he is not an idiot—although some think he is—but perhaps he is a great strategist afterall.

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The rise in spending power by women, the largest market opportunity

We know women represent half of the population and half of the work force. But they represent 85% of consumer buying decisions–$7 trillion in consumer and business spending.  Women are considered the largest market opportunity in the world, controlling $20 trillion in annual consumer spending globally….

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