Branding and Growth Strategies. Value Propositions. Workshops. Coaching
Are you ready to define your differentiating value propsition(s) in today’s fast changing and fiercely competitive global marketplace?
The marketplace is changing, and so are the old cultural paradigms and expectations with them. A rapid demographics and cultural shifts has occurred, and expected to intensify in the future, but it’s not being addressed or spoken to by your strategic planning and branding messages. With cultural values being the most important value in consumers’ minds, many companies struggle to deliver mutually profitable value propositions without a good understanding of these shifts. Often they abandon the core essence and personal revelation of the brand to survive, and race to the bottom with lowering prices.
Consider the following projections:
By 2025, almost half of companies world-wide with over $1B in revenues will be headquartered outside of developed countries
By 2050, the world population is expected to reach 9.1 billion with all growth occurring in less developed countries
The world is aging, life expectancy increasing, fertility rates dropping–a big demographic challenge
The majority of the US will soon be non-white, with no single ethnic or racial majority by 2055
Asia has replaced Mexico/Latin America as the biggest source of new immigrants
Gen Y (Millennials) and Gen Z are digital natives and highly multicultural--last generations to be barely majority white—yet there are distinct differences between these two generations
For every two men graduating from college, three women graduate
85% of all consumer buying decisions are made by women in the US, largest target market with $20 trillion buying power
With growth of multiculturalism, demographics transcend traditional race, gender, income, etc… now about beliefs, causes, values, cultures, behaviors and habits.
Cultural values is the most important value in consumers’ minds
It’s time for businesses and leaders to stop viewing diversity and multiculturalism as HR initiatives, and embrace these cultural and demographic shifts as business imperatives. It’s time to tackle the myths, biases and orthodoxies that typically hold organizations back from capitalizing on these macro trends, and leverage their strengths to increase market share and profitable growth.
I help companies evaluate whether their Value Proposition, Value Delivery System and Communication Strategies contradict or support the values and beliefs of the New World Marketplace consumers. By creating growth and branding strategies relevant in today’s marketplace, I help put organizations ahead of competition with differentiating value proposition(s).
CONSULTING SERVICES FOR C-SUITE EXECUTIVES
Re-evaluating your core target(s) and business models
Choosing and solidifying your Value Proposition(s) and competitive differentiations
Identifying the gaps in your Value Delivery systems
Align branding and marketing strategies with VP(s)
Connecting demographic and cultural shifts to growth and branding strategies
Creating a “brand” identity aligned with the values, beliefs, causes and strengths of the NWMP
FRACTIONAL CMO, SME
Market-driven, customer-centric branding and strategies – both B2B and B2C
Creative strategies and positioning
Media mix strategies – traditional & digital
New product development and go-to-market
Consumer insight, segmentation, research
Coaching, training, cross-functional team building
SME for ad agencies and consulting firms
Websites, e-newsletters, small projects
1-3 day workshops
The New World Marketplace presentation and training, including strategic frameworks
Spending days in the lives of The New World Marketplace customers
Inclusion and diversity training, bridging cultural gaps with your customers and employees
