Farnaz on Cultures and Archetypes, Negating Stereotypes, Redefining Archetypes, New World Trends, New Realities, Women, Emerging Power

50 is the new 30

Have you heard this, or seen this on t-shirts and bumper stickers?  It’s true.  I’m turning 50 this summer, so I’m inspired to write a blog about what this really means.  People flatter me all the time by saying I don’t look my age.  But I’m not the only one.  Turning 50, for many, have made it possible to live an active, healthy, productive lifestyle.  This is a game changer for many businesses that have been stuck with their 18-49 target planning.  And here’s why….

In my 2012 trend predictions blog, I noted that with baby boomers staying younger and more fit, expect to see a higher % of ad dollars for them.  There is more.  Boomers 50+ have unique life stage milestones that provide them with the means to splurge more on bigger-ticket items—changing jobs, starting a new business (yes, thank you very much), children going off to college or getting married, adopting a healthier lifestyle, changing homes,  developing new hobbies, discovering new habits, taking more trips, joining the digital/mobile way of living, enrolling in weight loss programs, becoming care givers to parents or even a spouse.  This is more than just going through a mid-life crisis of ditching the spouse and buying a motorcycle/sports car, or jumping out of an airplane.

Maybe it’s just about forgetting to get and feel older.  For women, in particular, it’s about saying good bye to invisibility and getting traded in for the younger.  I think 35 to 60 is where it all comes together for women with elegant maturity, spiritual wisdom and a balanced outlook on inner and outer beauty.

This mid-life transition, once a very exhausting and confusing life stage, is now a midpoint to another adult life that can easily last 30 to 40 years more, thanks to medical science coupled with holistic herbal approach, greener/healthier forms and diet, active lifestyle, and living a more meaningful life in pursue of happiness beyond a paycheck and financial planning.  These are rapid cultural shifts with a completely different set of needs and values.  Our pop culture, from actresses and TV personalities to business leaders and writers, is already redefining 50.

Companies who understand the dynamics of this new milestone and negate existing stereotypes will be able to intelligently develop products and services that allow this new 50+ target maximize the upside of their lives, and will win in the New World Marketplace.

So to all friends:  let’s celebrate the new 50 and start redefining our culture.

PS—My pre-release party and book signing event is scheduled for Wednesday, April 18thClick here for the details.

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Are American Businesses Behind the Curve or Ready to Shift from Prejudice to Profit? 2010 Census Data Reveals New World Marketplace Has Already Arrived

Atlanta (May 2, 2011) – There is a $2 trillion marketplace that is up for grabs, and according to the 2010 US Census results, this market can only be defined as multicultural. The question is whether US businesses are ready and willing to make the changes necessary to take advantage of this critical demographic shift. From an aging white population to a growing youthful multicultural market where women have become key players, businesses that can adapt to this “New World Marketplace” will find themselves leading the way, while those holding onto traditional prejudices will falter. (more…)

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Women Are Entrepreneurs

3 women at desk looking at the computerWomen start 70% percent of all new businesses and, since 1987, the number of women-owned businesses in the U.S. has doubled while revenues have increased five times. Today, women-owned companies account for 40% of privately held companies – or 10.4 million firms.  A woman owns one in five of all companies in the country with revenues of $1 million or more.

According to a recent study by Guardian Life Small Business Research Institute, women-led companies will account for as many as 5.5 million new U.S. jobs by 2018.

A 2009 study, “The Economic Impact of Women-Owned Businesses in the United States,” which was underwritten by Walmart, the National Women’s Business Council and the Center for Women’s Business Research, showed that women-owned firms have an economic impact of $3 trillion annually that translates into the creation and/or maintenance of more than 23 million jobs – 16% of all U.S. jobs. (more…)

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Working Women, Working Force

businesswomen working on laptopMen work. And so do women. So why do we talk about “working women” and not working men?

It’s not that there really are more working men than women. In fact, according to the Bureau of Labor Statistics April 2010 report, women hold 49.8% (130.2 million) of the jobs in the U.S.  That’s about as close to a 50-50 workforce as possible.  The Labor Department further breaks it down. In 2008, 76% of unmarried mothers worked, as well as 69% of married mothers.  Only one in five households had a stay-at-home mom. A single mom heads up one in ten households and single women account for 27% of all households in the U.S.

For the first time in economic history, the male unemployment rate surpassed the female unemployment rate – and it just kept getting worse.  By December of ‘09, 10.2% of men were out of work, versus 8.2% of women.  During the worst of the job losses, male workers were handed 82% of the pink slips. (more…)

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What is the “New World MarketPlace”?

The New World Marketplace is where people and technology come together.  It’s the pace of change, shift, complexity and series of critical demographic junctures.  It’s a multicultural society where “we” is getting trickier to define in terms of race, ethnicity and religion.  It’s a place where cultural shifts create long-term evolutionary changes.  It’s where globalization has blurred traditional boundaries.  It’s the path forward to the “next society” where it’s all about managing the velocity of this transformation.  It’s a world where leaders and organizations must learn faster than this velocity to succeed and grow.  It’s a world where insights and foresights matter, and relationships are based on a shared reality that is much softer and more intuitive.

It’s a New World where China is soon becoming the #1 English speaking country in the world.  This means (more…)

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