Have you heard this, or seen this on t-shirts and bumper stickers? It’s true. I’m turning 50 this summer, so I’m inspired to write a blog about what this really means. People flatter me all the time by saying I don’t look my age. But I’m not the only one. Turning 50, for many, have made it possible to live an active, healthy, productive lifestyle. This is a game changer for many businesses that have been stuck with their 18-49 target planning. And here’s why....
Atlanta (May 2, 2011) – There is a $2 trillion marketplace that is up for grabs, and according to the 2010 US Census results, this market can only be defined as multicultural. The question is whether US businesses are ready and willing to make the changes necessary to take advantage of this critical demographic shift. From an aging white population to a growing youthful multicultural market where women have become key players, businesses that can adapt to this “New World Marketplace” will find themselves leading the way, while those holding onto traditional prejudices will falter. . . .
Women start 70% percent of all new businesses and, since 1987, the number of women-owned businesses in the U.S. has doubled while revenues have increased five times. Today, women-owned companies account for 40% of privately held companies – or 10.4 million firms. A woman owns one in five of all companies of all companies in the country with revenues of $1 million or more . . .
Men work. And so do women. So why do we talk about “working women” and not working men? It’s not that there really are more working men than women. In fact, according to the Bureau of Labor Statistics April 2010 report, women hold 49.8% (130.2 million) of the jobs in the U.S. That’s about as close to a 50-50 workforce as possible. . . . .
The New World Marketplace is where people and technology come together. It's the pace of change, shift, complexity and series of critical demographic junctures. It's a multicultural society where "we" is getting trickier to define in terms of race, ethnicity and religion. It's a place where cultural shifts create long-term evolutionary changes. It's where globalization has blurred traditional boundaries. It's the path forward to the "next society" where it's all about . . .