Farnaz on Cultures and Archetypes, Multicultural Branding and Marketing, Negating Stereotypes, Redefining Archetypes, New Face of America, New World People, New World Companies, New World Strategies, New World Trends, New Realities, Women, Emerging Power

My Book Is Ready To Order Now

The New World Marketplace is here….!!!  I am so excited to give you the first opporunity to order your copy before the official release date.  Click here and you will be directed to my publisher’s link for my page.  We have made both paperback and ebook options available.

It will take another 60-90 days for my book to be released to all distribution channels, such as Amazon and Barnes & Nobles.  But you can order your copy today and you will receive yours in 7-10days.  I am planning pre-release parties and speaking engagements, so I may end up in your city soon.  And in the months ahead, after the official release, I will be traveling all over for book signings, so you can bring your copy in for a personal, heartfelt authograph from me.

It would mean a lot to me if you can forward this to all your friends, family and collegues, and post on your facebook and twitter pages.  In our new digital globe, success is defined by what friends say and “like”…..

Look forward to seeing you soon.




Chain Leader: April 2009: Church’s Chicken Hatches Twitter-Follower Challenge

Chain Leader discusses Church’s joining the social media trend by joining Twitter in its article, Church’s Chicken Hatches Twitter-Follower Challenge.  Farnaz Wallace is interviewed on her opinion about Church’s jumping on the social media band waggon.  Farnaz says, “Church’s Chicken has never left the neighborhood by catering to the cross-generational multicultural families that have come to know and love us; and now our brand strategy translates digitally through popular social media platforms where our secondary and growing customer base, multicutural urban youth, works and plays.  Pioneering brands can measure the reach and influence of messages and how well they resonate within an emerging and rapidly growing online community.  Word of mouth, a great form of communication and ‘real’ endorsement, has not only gone electronic but truly global with techno-savvy customers leading the charge.” Download the PDF.