We are about to redefine the culture of middle class in the US, and most people and companies are not aware. Some of those who are, ignore it or simply not happy about it. Just the word "multicultural" draws in polarized reactions. This is one of the three macro trends that I define as imperatives for business and social success in the future. And it is shaping the emerging middle class in America. . .
Companies are becoming more aware of the impact of social media in people's lives and seeking professionals savvy in social media strategies. Social media has traditionally been a way of life for younger generation, but we see more and more people of all ages engaging in social networks, such as Facebook, to build and keep up with relationships . . .
Early adopters are defined as the first consumers who use or buy a product.... those who absolutely must have the latest product, technology, look and lifestyle. They take their self-appointed roles in society very seriously, and express their opinions about brands and products through blogs and social media. They are opinion leaders in a society . . .