We are about to redefine the culture of middle class in the US, and most people and companies are not aware. Some of those who are, ignore it or simply not happy about it. Just the word "multicultural" draws in polarized reactions. This is one of the three macro trends that I define as imperatives for business and social success in the future. And it is shaping the emerging middle class in America. . .
In the process of final editing & proofing of my book, I realized a lot of my forecasts and predictions pertain to the future. But how about 2012? There are so many exhuastive predictions on surveys, blogs and conversations. Many believe that 2012 prophecies have already happened in 2011. So I decided to devote a blog to my own 2012 trend predictions [. . .]
Atlanta (May 2, 2011) – There is a $2 trillion marketplace that is up for grabs, and according to the 2010 US Census results, this market can only be defined as multicultural. The question is whether US businesses are ready and willing to make the changes necessary to take advantage of this critical demographic shift. From an aging white population to a growing youthful multicultural market where women have become key players, businesses that can adapt to this “New World Marketplace” will find themselves leading the way, while those holding onto traditional prejudices will falter. . . .