Farnaz on Media Coverage

Chain Leader: April 2009: Church’s Chicken Hatches Twitter-Follower Challenge

Chain Leader discusses Church’s joining the social media trend by joining Twitter in its article, Church’s Chicken Hatches Twitter-Follower Challenge.  Farnaz Wallace is interviewed on her opinion about Church’s jumping on the social media band waggon.  Farnaz says, “Church’s Chicken has never left the neighborhood by catering to the cross-generational multicultural families that have come to know and love us; and now our brand strategy translates digitally through popular social media platforms where our secondary and growing customer base, multicutural urban youth, works and plays.  Pioneering brands can measure the reach and influence of messages and how well they resonate within an emerging and rapidly growing online community.  Word of mouth, a great form of communication and ‘real’ endorsement, has not only gone electronic but truly global with techno-savvy customers leading the charge.” Download the PDF.

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What is the “New World MarketPlace”?

The New World Marketplace is where people and technology come together.  It’s the pace of change, shift, complexity and series of critical demographic junctures.  It’s a multicultural society where “we” is getting trickier to define in terms of race, ethnicity and religion.  It’s a place where cultural shifts create long-term evolutionary changes.  It’s where globalization has blurred traditional boundaries.  It’s the path forward to the “next society” where it’s all about managing the velocity of this transformation.  It’s a world where leaders and organizations must learn faster than this velocity to succeed and grow.  It’s a world where insights and foresights matter, and relationships are based on a shared reality that is much softer and more intuitive.

It’s a New World where China is soon becoming the #1 English speaking country in the world.  This means (more…)

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