Tag

Marketing Strategy

Negating gender stereotypes

We’ve all heard Men are from Mars, Women are from Venus. Most of us may have even read the book. We stereotype genders, and get stereotyped ourselves...more than you can imagine. How many stereotyping pictures, like this one, do we see flood the media world? There are many more theories, articles and books – many scientific – that claim women’s brains are clinically different from men’s. Many attempts . . .

Working Women, Working Force

Men work. And so do women. So why do we talk about “working women” and not working men? It’s not that there really are more working men than women. In fact, according to the Bureau of Labor Statistics April 2010 report, women hold 49.8% (130.2 million) of the jobs in the U.S. That’s about as close to a 50-50 workforce as possible. . . . .

Do You Really Know 20-somethings?

Few of us remember our teen years fondly. It’s a time of pimples, raging hormones, fights with parents, and urges to belong. All those feelings of insecurity coupled with a sense of invincibility has a clinical diagnosis called adolescence. The 2006 UN report indicates that almost half of the global population is under the age of 24 - fully 85% of the world’s working-age youth is under the age of 24. . . .

Economic Impact of Women Owned Businesses

The significance of the total amount of economic impact – $2.8 trillion – once again proves that women-owned firms are not a small, niche market, but are a major contributor and player in the overall economy. We often hear that small businesses are the backbone of the U.S. economy, but when we speak of the U.S. economy, visions of large corporations and Fortune 1000 companies fill our heads . . .

Atlanta Woman: July/August 2008: Being Authentic

Farnaz Wallace was interviewed by Lucy Soto of Atlanta Woman for her article, Being Authentic, on her successful and inspirational career and life. Farnaz's method of and outlook on marketing Church's Chicken is truly influential and have led to Church's outstanding results. Farnaz explains, "At the end of the day, one of the things I've really discovered is in order to be successful you have to be authentic. And that state of authenticity allows you to be creative and productive. Diversity translates into numbers. Inclusion and diversity translates into bottom line profits for companies. Once you prove that and you gain the respect, love will follow. And it doesn't matter if I have a Prada suit or tattoos or if they both go together." Download the PDF.

Redefining Our Cities

Most companies and marketers obsessively examine demographics and trend shift data to make their strategic decisions in a linear fashion. Often, we forget to research and examine realities that redefine who we are. Some companies go further by defining psychographics that are need-based, which is very helpful...but who is defining realities based on social and cultural change? . . .