Farnaz on Media Coverage
Farnaz Wallace was interviewed for an article in Chain Leader titled, Marketing Technology: Church’s Chicken Targets Young Adults, on a move towards targeting mature, multicultural, urban young-adults. Farnaz explains, “Making sure that marketing campaigns are relevant while resonating with our customer base is vital and always our key ingredient in planning. The urban youth market is the second largest and fastest growing segment in the U.S. and an audeince we see emerging as one of our core customers. It just makes sense to reach out to them in non-traditional media platforms where they socialize and play to supplement long-term brand building and recognition within this important group.” Download the PDF.
Nation’s Restaurant News: July 2006: Church’s takes on ex-sibling Popeyes in ad battle over spicy-chicken market
Farnaz Wallace discusses, for an article in Nation’s Restaurant News, titled Church’s takes on ex-sibling Popeyes in ad battle over spicy-chicken market, written by Gregg Cebrzynski, the ad and public-relations campaign for Church’s Chicken that she took part in.
Gregg writes that the “ad and public-relations campaign was designed to grab market share from category leader Popeyes Chicken & Biscuits, once its sibling under Church’s former parent company AFC Enterprises. The campaign, which Church’s considers its most aggressive ever, includes TV spots, in-store material and a two-week chicken giveaway.” Download the PDF.