I'm sure most of us know of stereotypes that are floating around in the world in regards to women, Muslims, immigrants, multiculturalism, etc. I plan to share with you articles and facts that negate some of the most common stereotypes and archetypes. The goal is to challenge you and your company with 2x2 or 4x4 boxes that group people and their beliefs in segments they may or may not belong to...
We’ve all heard Men are from Mars, Women are from Venus. Most of us may have even read the book. We stereotype genders, and get stereotyped ourselves...more than you can imagine. How many stereotyping pictures, like this one, do we see flood the media world? There are many more theories, articles and books – many scientific – that claim women’s brains are clinically different from men’s. Many attempts . . .
Men work. And so do women. So why do we talk about “working women” and not working men? It’s not that there really are more working men than women. In fact, according to the Bureau of Labor Statistics April 2010 report, women hold 49.8% (130.2 million) of the jobs in the U.S. That’s about as close to a 50-50 workforce as possible. . . . .
Most companies and marketers obsessively examine demographics and trend shift data to make their strategic decisions in a linear fashion. Often, we forget to research and examine realities that redefine who we are. Some companies go further by defining psychographics that are need-based, which is very helpful...but who is defining realities based on social and cultural change? . . .
Are you or your company aware of how the face of the American consumer is changing because of immigration? Is your brand still relevant to this influx of new people into your market every day? Immigration to this country, both legal and illegal, is at an all time high. As people pour in from other countries, settle, and begin to build their lives, companies must understand . . .