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Advertising Images

Negating gender stereotypes

We’ve all heard Men are from Mars, Women are from Venus. Most of us may have even read the book. We stereotype genders, and get stereotyped ourselves...more than you can imagine. How many stereotyping pictures, like this one, do we see flood the media world? There are many more theories, articles and books – many scientific – that claim women’s brains are clinically different from men’s. Many attempts . . .

Working Women, Working Force

Men work. And so do women. So why do we talk about “working women” and not working men? It’s not that there really are more working men than women. In fact, according to the Bureau of Labor Statistics April 2010 report, women hold 49.8% (130.2 million) of the jobs in the U.S. That’s about as close to a 50-50 workforce as possible. . . . .

Do You Really Know 20-somethings?

Few of us remember our teen years fondly. It’s a time of pimples, raging hormones, fights with parents, and urges to belong. All those feelings of insecurity coupled with a sense of invincibility has a clinical diagnosis called adolescence. The 2006 UN report indicates that almost half of the global population is under the age of 24 - fully 85% of the world’s working-age youth is under the age of 24. . . .

Marketing to Early Adopters – Apple story

I have often spoken on the topic of “feminine values” that brands need to embrace to emotionally connect with their customers. It is truly the states of our emotions, moods and passions that drive our expectations and behaviors….and ultimately our buying decisions. But I was told the word “feminine” is loaded. And it is. So, I figured the best way to describe this is through a case study with Apple . . .

Facebook and Social Media

Companies are becoming more aware of the impact of social media in people's lives and seeking professionals savvy in social media strategies. Social media has traditionally been a way of life for younger generation, but we see more and more people of all ages engaging in social networks, such as Facebook, to build and keep up with relationships . . .

What is the "New World MarketPlace"?

The New World Marketplace is where people and technology come together. It's the pace of change, shift, complexity and series of critical demographic junctures. It's a multicultural society where "we" is getting trickier to define in terms of race, ethnicity and religion. It's a place where cultural shifts create long-term evolutionary changes. It's where globalization has blurred traditional boundaries. It's the path forward to the "next society" where it's all about . . .