Vistage International interviewed Farnaz Wallace on November 6, 2012, to help their CEO members embrace and succeed in The New World Marketplace. Click here to listen to this informative 13 minute podcast.
• A Definition of the New World Marketplace
• The 3 Cultural Macro Trends that businesses must embrace
• Implications of Cultural of Shifts for CEOs and their businesses
• The Importance of Redefining Your Target Customers
• The Key Things That Companies Need to do Do to Succeed in Today’s Economy
• How to Create a Cultural and Emotional Connection with Target Customers