Nation's Restaurant News: July 2006: Church's takes on ex-sibling Popeyes in ad battle over spicy-chicken market

Farnaz Wallace discusses, for an article in Nation’s Restaurant News, titled Church’s takes on ex-sibling Popeyes in ad battle over spicy-chicken market, written by Gregg Cebrzynski, the ad and public-relations campaign for Church’s Chicken that she took part in.

Gregg writes that the “ad and public-relations campaign was designed to grab market share from category leader Popeyes Chicken & Biscuits, once its sibling under Church’s former parent company AFC Enterprises.  The campaign, which Church’s considers its most aggressive ever, includes TV spots, in-store material and a two-week chicken giveaway.”  Download the PDF.

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