Nation's Restaurant News: January 2006: Church's Chicken takes 'value-plus' tack, redesigns website

Gregg Cebrzynski of Nation’s Restaurant News writes in his article, Church’s Chicken takes ‘value-plus’ tack, redesigns website, about Farnaz Wallace marketing Church’s Chicken’s image as an “urban brand” and shifting to value-plus positioning in order to better compete against larger competitors.

Gregg writes,

“Church’s has redesigned its website to achieve a hipper look, and it plans to break new TV spots in early 2006 to promote its new spicy-chicken products, which play a key role in the chain’s goal to tell consumers that ‘we have variety and quality and at a lower price,’ according to chief marketing officer Farnaz Wallace.”  Download the PDF.

Leave a Reply