Nation's Restaurant News: April 2009: Value menus deliver sales for DQ

Farnaz Wallace said that “the move to an even lower price point of these selected items only re-enforces our brands commitment of value during these tough economic times” in an article, titled, Value menus deliver sales for DQ, Church’s, in Nation’s Restaurant News and written by Dina Berta and Molly Gise.  The article discusses how the 99-cent value menu helps lure customers in the door.  This plan has worked, considering domestic system-wide sales have increased by 3.4 percent and customer transactions have increased by 6.3 percent.  Download the PDF

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