A leading, new world, boutique strategic consulting firm specializing in assisting companies to capitalize on cultural macro trends and rapid demographics shifts, delivering fast results at minimal cost, and defining winning, customer-centric, Value Proposition(s) and sustainable revenue models. Differentiating through strategic emotional and cultural frameworks developed to address relevancy of Value Propositions, identifying gaps in Value Delivery System, and aligning Communication Strategy with VP/VDS.
The marketplace is changing, and so are the old cultural paradigms and expectations with them. A rapid demographics and cultural shift has occurred over the last decade, but it’s not being addressed or spoken to by your strategic planning and branding messages. In today’s economy, many companies struggle to deliver mutually profitable Value Propositions to their target customers without a good understanding of these shifts, and often abandon the core essence and personal revelation of the brand to survive.
Consider the following projections:
- China will soon be the number one English speaking country in the world
- India’s major export is human capital
- By 2043, the majority of the United States will be non-white
- Hispanics, Asians & multi-racial children accounted for all of the US population growth this past decade
- For every two men graduating from college, three women graduate, and with better GPAs
- 85% of all buying decisions are made by women
- Gen Y is 3x the size of Gen X, most ethnically diverse, the largest global population and soon to be majority of the work force
- The videogame industry is now bigger than professional baseball and movie box office, and the number of text messages sent and received exceed the population of earth.
- Cultural values is the most important value in consumers’ minds
The keys to the kingdom are changing hands. Now more than ever, leaders and companies must find ways to stay relevant in a world that is fundamentally different from the one being taught in textbooks. Farnaz Wallace coined the phrase, The New World Marketplace, to break down these rapid cultural shifts into three major macro trends:
- The shifting roles of women at home, at work, and in leadership
- The new values and ideological power of youth culture
- The growth and influence of multicultural consumers and societies
These three macro trends –once considered small niches–are now major target markets, and businesses must communicate to them in order to stay relevant and prosperous. Companies must keep pace with the Global New World Marketplace in order to build a mutually profitable relationship with their changing customers and employees. Understanding and embracing this road map is essential in succeeding in this fiercely competitive environment. It all starts with positioning improvements in strategy, and taking the leadership role in redefining how to reach and connect with the new world customers in a way not previously seen.
Consulting Services Include:
* Strategic Planning and Brand Positioning – for C-Suite Executives
- Re-evaluating your core target(s) and business models
- Choosing and solidifying your Value Proposition(s) and competitive differentiations
- Identifying the gaps in your Value Delivery systems
- Whether your VP communication strategies are misfiring
- Cultural and Emotional Frameworks for the 3 macro trends
- Bridging cultural gaps and creating a meaningful relationships with the NWMP customers
- Creating a “brand” identity aligned with the values, beliefs, causes and strengths of the NWMP
* Fractional CMO for small to mid-size companies with aggressive growth plan
- Market-driven, customer-centric marketing/communication strategies – both B2B and B2C
- Media mix strategies – TV, Radio, social media, OOH, POP, PR, etc.
- New product development, consumer research & insights
- Creative development and positioning
- Coaching, training and cross-functional team building
* 1-3 day workshops
- The New World Marketplace presentation and training, including strategic frameworks
- Spending days in the lives of The New World Marketplace customers
- Inclusion and diversity training, bridging cultural gaps with your customers and employees
* New Business Pitch consulting for Advertising Agencies
* Executive coaching
* Independent consulting for larger consulting organizations
Are you ready to shift…?? Are you ready to embrace The New World Marketplace for profitable growth…???