Management Consultant

Farnaz Global, LLC is a new world, boutique management consulting firm specializing in helping leaders and companies to capitalize on cultural and demographics macro trends, and transforming  traditional business models into customer centric, best-in-class, growth platforms with sustainable revenue stream.  We differentiate by delivering fast results at minimal cost, and helping you define your winning and differentiating Value Proposition(s) in today’s fast changing and fiercely competitive global marketplace.

 Our Thinking

The marketplace is changing, and so are the old cultural paradigms and expectations with them.  A rapid demographics and cultural shift has occurred over the last decade, and expected to intensify in the future, but it’s not being addressed or spoken to by your strategic planning and branding messages.  In today’s economy, many companies struggle to deliver mutually profitable Value Proposition(s) to their target customers without a good understanding of these shifts, and often abandon the core essence and personal revelation of the brand to survive.

Consider the following projections:  Screen Shot 2015-10-13 at 10.55.10 AM

  • China will soon be the number one English speaking country in the world
  • India’s major export is human capital
  • The majority of the US will soon be non-white, with no single ethnic or racial majority by 2055
  • Asia has replaced Latin America (including Mexico) as the biggest source of new immigrants to the US
  • Hispanics, Asians & multi-racial children accounted for almost all of the US population growth this past decade
  • For every two men graduating from college, three women graduate, and with better GPAs
  • Women are the largest target market opportunity globally, with $20 trillion in annual consumer spending, expected to rise to $30 trillion in the next five years..
  • 85% of all buying decisions are made by women in the US
  • Gen Y is 3x the size of Gen X, soon to be the largest global work force and consumers
  • Gen Y and Gen Z are multicultural and last generations to be majority white
  • The world is aging, a big demographic challenge globally
  • Cultural values is the most important value in consumers’ minds

The keys to the kingdom are changing hands.  The social and political revolutions we are seeing around the world are not just about economic shifts–they are also about cultural shifts.  Now more than ever, leaders and companies must find ways to stay relevant in a world that is fundamentally different from the one being taught in textbooks.

 Farnaz Wallace, Management and Growth Consultant, coined the phrase, The New World Marketplace, to break down these rapid cultural shifts into three major macro trends:

  1. The shifting roles of women at home, at work, and in leadership
  2. The new values and ideological power of youth culture
  3. The growth and influence of multicultural consumers and societies

These three macro trends –once considered small niches and special interests–are now major target markets, and businesses must learn to connect and communicate to them in order to stay relevant and profitable.  Companies must keep pace with the Global New World Marketplace in order to build a mutually profitable relationship with their changing customers and employees.  Understanding and embracing this road map is essential in succeeding in this fiercely competitive environment.

As a cultural change expert, Farnaz Wallace will help you evaluate whether your Value Proposition, Value Delivery System and Communication Strategies contradict or support the values and beliefs of the New World Marketplace demographics. She has developed unique emotional and cultural frameworks to help put your organization ahead of your competition with differentiating Value Proposition(s). She tackles the myths, biases and orthodoxies that typically hold organizations back from capitalizing on macro trends, and leveraging their strengths to increase market share and profitable growth. 

It all starts with positioning improvements in strategy, and taking the leadership role in redefining how to reach and connect with the new world customers in a way not previously seen.

Management Consulting Services Include:

*  Strategic Planning and Brand Positioning – for C-Suite Executives  Screen Shot 2015-10-13 at 10.57.32 AM

  • Re-evaluating your core target(s) and business models
  • Choosing and solidifying your Value Proposition(s) and competitive differentiations 
  • Identifying the gaps in your Value Delivery systems
  • Whether your VP communication strategies are misfiring
  • Cultural and Emotional Frameworks connecting demographic and cultural shifts to growth strategies and leadership practices
  • Creating a “brand” identity aligned with the values, beliefs, causes and strengths of the NWMP

*  Fractional CMO for small to mid-size companies with aggressive growth plan

  • Market-driven, customer-centric marketing/communication strategies – both B2B and B2C
  • Media mix strategies – TV, Radio, social media, OOH, POP, PR, etc.
  • New product development, consumer research & insights
  • Creative development and positioning
  • Coaching, training and cross-functional team building

*  1-3 day workshops  Screen Shot 2015-10-13 at 10.57.47 AM

  • The New World Marketplace presentation and training, including strategic frameworks
  • Spending days in the lives of The New World Marketplace customers
  • Inclusion and diversity training, bridging cultural gaps with your customers and employees

*  Subject Matter Expert for advertising agencies and large consulting companies

*  Executive coaching

If your organization is ready to grow in The New World Marketplace, Farnaz is your guide.  Click here to book your free introductory phone consultation.