Keynote Speaking

Do you feel that?  It’s the ground moving beneath you.  A rapid cultural and demographic shift has occured but it’s not being addressed by leaders and businesses.  Now more than ever, leaders and companies must find ways to stay relevant, grow and profit in a world that’s fundamentally different than the one taught in textbooks.

Are you ready to lead your company and motivate your team to win and succeed in the diverse, global, New World Marketplace?  Are you ready to become your own future rival?  Farnaz Wallace delivers a thought-provoking, eye-opening, passionate and motivational keynote to help you and your team forsake past orthodoxies and prejudices that hold you back from future growth and success. 

Farnaz is known as an inspirational futuristic speaker, and insightful interpreter of the rapid cultural and demographic shifts that are shaking up our societies and businesses as we see it today.  She has extensive experience as a motivational keynote speaker for advancement of women in business as well as multicultural, diversity, millennials, generation issues in the workplace, business growth strategies and leadership keynotes.  Farnaz is the published author of the book, The New World Marketplace–how women, youth and multiculturalism are shaping our future.  She coined the phrase The New World Marketplace to help business and social leaders embrace, relate and profit from major macro trends. 

Her skill in connecting critical demographics and cultural shifts to growth strategies and leadership practices puts her in the category of “cultural change expert” for many organizations around the world.  And her provocative and no- holds- bar style bring a fresh perspective to the myths, prejudices and mindsets surrounding the changing cultures.

If your organization is ready to embrace and succeed in The New World Marketplace, Farnaz is your guide.  She has developed several keynote and workshop programs to fit her clients’ needs, scroll below for details.

 

        (latest, 6/25/16)

                       

                       

To see a complete list of videos, click here.

Format:  45-60 minutes Keynote

This program is perfect for:  General audience, mid-senior level management

Leading and succeeding in the New World Marketplace 

We’ve all heard the myths, clichés, and rhetoric on the impact of globalization.  We’ve heard sound bites on the customer trends, forecasts and prognostications.  Many pundits and politicians talk about global leadership but they miss the core issue facing every business and community leader.  When you are in a leadership role,  “We” is getting trickier to define in terms of culture, race, ethnicity, gender roles, beliefs and values?

A rapid cultural and demographic shift has occured over the past decade but it’s not being addressed.  For better or worse, the world of mad men is dead.  Alive in its place lives a world pulsing with culturally diverse make up of business and social models, impacting your business growth and leadership practices.  Now more than ever, leaders and companies must find ways to stay relevant in a world that is fundamentally different from the one being taught in textbooks.  Farnaz will spark awareness of these rapid, critical cultural and demographic shifts, redefining what diversity really means to your organization and community.  Consider the following facts and projections:

  • The majority of the US will soon be non-white, with no single ethnic or racial majority by 2055
  • Asia has replaced Latin America (including Mexico) as the biggest source of new immigrants to the US
  • Hispanics, Asians & multi-racial children accounted for almost all of the US population growth this past decade
  • Asia has replaced Latin America (including Mexico) as the biggest source of new immigrants to the US
  • For every two men graduating from college, three women graduate, and with better GPAs
  • Women are the largest target market opportunity globally, with $20 trillion in annual consumer spending, expected to rise to $30 trillion in the next five years..
  • 85% of all buying decisions are made by women in the US
  • Gen Y is 3x the size of Gen X, soon to be the largest global work force and consumers
  • Gen Y and Gen Z are multicultural and last generations to be majority white
  • The world is aging, a big demographic challenge globally
  • Cultural values is the most important value in consumers’ minds

As a cultural change expert and sought- after inspirational speaker, Farnaz challenges leaders to foresake their past orthodoxies, biases and prejudices that hold them back from future growth and success.  After this keynote, leaders will walk away with:

  • An understanding of the societal transformation and rapid demographics and cultural shifts emerging today and in the near future
  • What these major macro trends mean to you, your organization, and your bottomline
  • How to become a successful Leader for your organization and succeed in the New World Marketplace
  • Tools to bridge cultural gaps with your workforce and consumers.

 

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Format:  45-60 minutes Keynote

This program is perfect for:  Women in Business, Senior Management and C-Suite

How women in business can succeed in The New World Marketplace  

A rapid cultural and demographic shift has occured over the past decade but it’s not being addressed.  For better or worse, the world of mad men is dead.  Alive in its place lives a world pulsing with culturally diverse make up of business and social models, gender roles and youth mindset.  Farnaz will spark awareness of shifting roles of women in business and at home and what they mean to your business growth.

Consider the following facts and projections:

  • For every two men graduating from college, three women graduate, and with better GPAs
  • Women are the largest target market opportunity globally, with $20 trillion in annual consumer spending, expected to rise to $30 trillion in the next five years.
  • 85% of all buying decisions are made by women in the US
  • Gen Y (Millennials) is 3x the size of Gen X, now the largest global work force and consumers.  And Gen Y women possess the leadership qualities that will break the ceiling glass.
  • Women and Millennials in leadership roles translate into higher financial succcess.
  • Roles of mothers and fathers are converging–breadwinners mom reported at an all time high of 40%.
  • Cultural values is the most important value in consumers’ minds

As a woman of Iranian background who immigrated with her family to Louisiana at the age 15, Farnaz’s whole life has been a New World experience. She uses the lessons learned by facing and overcoming issues of ethnicity, gender, class, caste, religious, political, economic and lifestyle experiences to shape her vision and keep it alive. She believes in the spirit’s deep desire for freedom, self-determination and self-expressions to maintain and honor an inner state of authenticity. She lives it and knows how to lead others to find such authenticity within themselves, their companies and brand identities. Farnaz is passionate about gender and racial equality, human rights, and advancing women in business.  She has had extensive keynote experiences for women organizations around the world.  

After this keynote, audience will walk away with:

  • ​Awareness and understanding of cultural shifts with women’s roles in leadership and at home
  • Awareness and understanding of financial impact of women in business and economy
  • How gender equality can be designed by overcoming unconscious bias by both men and women
  • 10 questions to ask your strategy team to stay relevant with largest global target market–women!!!
  • 4 tips on how to become successful women leaders in The New World Marketplace

Format: 45-60 min keynote

This program is perfect for:  General audience, senior management, teams struggling with generation issues, managers of millennials

How to manage, lead, motivate and connect with Millennials

A rapid demographics and cultural shift has occurred over with the youth culture over the past decade but it’s not being addressed by leaders and businesses.  Millennials are now the larget global generation, and soon to be the largest workforce population, yet many leaders and businesses don’t know how to manage, lead, motivate and connect with this generation, let alone market them.  This not only impacts your employees and workforce, but also your bottom line.  Are you ready to face and solve your generational issues and challenges?

Consider the following facts and their implications:

  • Gen Y (Millennials) is 3x the size of Gen X, now the largest global work force and consumers. 
  • Millennials are the first generation in history that are making less than previous geneations.  
  • And first generation and only generation in the workforce that has never expected to work for the same company their entire life
  • 1/3 were borrn into single, unwed mothers
  • 1/3 still live with their parents
  • About half of millennials are cohabiting-couple households who are unmarried.
  • On average, millennials postpone major adulthood milestones by about 5 years
  • Women and Millennials in leadership roles translate into higher financial succcess.
  • With a trillion dollar buying power, Millennials surpass all generations, including baby boomers, in spending.

Farnaz will spark awareness of major cultural and social shifts with this generation and the implications that leaders and businesses face in connecting and relating to them.  She wrote extensively about this generation in her book that was published in 2012, and has done extensive research and writing since then.  In her corporate years as a Global Chief Marketing Officer, she not only led a cross-generational team, but was also successful in targeting this generation in her strategic planning and global marketing with tangible profitable results.  Her skills in connecting, relating and targeting the youth culture has made her a trusted advisor and consultant for many organizations.

After this keynote, audience will walk away with:

  • ​Unique characteristics of Millennials and what they mean to your organization
  • How to bridge the cultural and generational gap
  • How to manage and lead millennials
  • How to target them in your strategic planning 

If you’re ready to face and solve generational issues and challenges in your workforce, and profit from this largest global generation, Farnaz is your guide.

 

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Format: 90 minutes to half-day workshop

This program is perfect for:  C-Suite and Leaders, Emerging leaders, Senior management

A road map for growth and profitability in The New World Marketplace

A rapid demographics and cultural shift has occurred over the last decade, but it’s not being addressed or spoken to by your strategic planning and branding messages.  In today’s economy, many companies struggle to deliver mutually profitable Value Propositions to their target customers without a good understanding of these shifts, and often abandon the core essence and personal revelation of the brand to survive.  Many C-Suite executives don’t know how their target consumers are changing or why understanding demographic trends should be at the core of their strategic planning.

Consider the following trends and projections:

  • Soon the majority of the US will be non-white, with no single ethnic or racial majority by 2055
  • Hispanics, Asians & multi-racial children accounted for almost all of the US population growth this past decade…Gen Y (millennials) is the last generation to be majority white.
  • Asia has replaced Latin America (including Mexico) as the biggest source of new immigrants to the US
  • Women are the largest target market opportunity globally, with 85% of buying decisions, $20 trillion in annual consumer spending, expected to rise to $30 trillion in the next five years..
  • The world is aging, a big demographic challenge globally
  • Cultural values is the most important value in consumers’ minds

These macro trends -once considered small niches-are now major target markets, and businesses must communicate to them in order to stay relevant and prosperous.  Understanding and embracing this roadmap is essential in succeeding in today’s economic climate and globally competitive world.

As a cultural change and growth consultant, Farnaz cuts through the myths, prejudices and biases that hold your organization back from this extraordinary potential for profitable growth.  The passion and wealth of knowledge she brings will inspire you to evaluate whether your value proposition, value delivery system and communications strategies contradicts or supports the values and beliefs of these vibrant booming macro trends.

Farnaz’s expertise in connecting critical demographics and cultural shifts to growth strategies will ensure your opportunity for differentiation and success in this fiercely competitive global marketplace.  She will clarify strategic priorities that can put your organization far ahead of your competition. You will re-learn what Diversity means and why embracing these hungry and growing customer base will have a significant impact on your bottom line.

Farnaz will discuss and address these strategies:

  • Re-evaluating your core target(s) and business models
  • Choosing and solidifying your Value Proposition(s) – do they reflect the beliefs and values of the NWMP?
  • Identifying the gaps in your Value Delivery systems
  • Whether your VP communication strategies are misfiring
  • Cultural and Emotional Frameworks for the 3 macro trends
  • Bridging cultural gaps and creating a meaningful relationships with NWMP customers