Chain Leader: January 2009: Marketing Technology: Church's Chicken Targets Young Adults

Farnaz Wallace was interviewed for an article in Chain Leader titled, Marketing Technology: Church’s Chicken Targets Young Adults, on a move towards targeting mature, multicultural, urban young-adults.  Farnaz explains, “Making sure that marketing campaigns are relevant while resonating with our customer base is vital and always our key ingredient in planning.  The urban youth market is the second largest and fastest growing segment in the U.S. and an audeince we see emerging as one of our core customers.  It just makes sense to reach out to them in non-traditional media platforms where they socialize and play to supplement long-term brand building and recognition within this important group.”  Download the PDF.

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