Chain Leader: December 2008: Marketing Strategy Yields Success at Church's Chicken

Farnaz Wallace comments on Church’s successful fifth year stride of positive same store domestic sales in the article, Marketing Strategy Yields Success at Church’s Chicken, in Chain Leader.  “Company officials attribute Church’s strong performance to breakthrough marketing strategies and aggressive expansion domestically and internationally.  Church’s recipe for success focuses on successful new product introductions, strong creative campaign and an appealing and affordable value menu that align with Church’s tried and true focused value proposition.  Church’s Executive Vice President and Chief Marketing Officer, Farnaz Wallace said, ‘Our marketing team as well as the research and development team work hard to ensure they develop thoughtful strategies, creative campaigns and relevant product offerings that will resonate well with our customer base.  We take pride in our value proposition and target customers and in knowing that our customers are satisfied with our great food and great prices.'”  Download the PDF.

Leave a Reply