Chain Leader: April 2009: Church's Chicken Outlines Marketing Strategy

Farnaz Wallace discusses Church’s marketing strategy and value-driven positioning in Chain Leader’s article, Church’s Chicken Outlines Marketing Strategy.  Farnaz explains that “the introduction of the value menu gives customers an affordable option in stretching their dollar while satisfying their taste.  The new value menu is just one more way to stay true to Church’s no-frills positioning.  It underscores Church’s price-value position of providing good, authentic juicy marinated fried chicken – the menu serves comfort foods without premium costs.”  Download the PDF.

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