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Chain Leader: April 2009: Church’s Chicken Outlines Marketing Strategy

Farnaz Wallace discusses Church’s marketing strategy and value-driven positioning in Chain Leader’s article, Church’s Chicken Outlines Marketing Strategy.  Farnaz explains that “the introduction of the value menu gives customers an affordable option in stretching their dollar while satisfying their taste.  The new value menu is just one more way to stay true to Church’s no-frills positioning.  It underscores Church’s price-value position of providing good, authentic juicy marinated fried chicken – the menu serves comfort foods without premium costs.”  Download the PDF.

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About Farnaz

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Farnaz is a thought leader, author, speaker and consultant focused on helping business and social leaders embrace and capitalize on rapid cultural macro trends. Published author of the book, The New World Marketplace, she is the go-to-expert on how women, youth and multiculturalism are shaping our future. If you are ready to embrace and profit from these 3 fastest growing trends, Farnaz is your guide.

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