Chain Leader: April 2007: Church's Is Taking Off

David Farkas of Chain Leader interviewed Farnaz Wallace for his article, Church’s Is Taking Off, on Church’s strategy as it becomes more competitive and increases its international expansion.

David writes, “Today, officials are broadening the menu even more, adding jalapeno-spiked cheese and Buffalo ranch and barbeque sauces.  ‘Our [menu] strategy centers on line extensions,’ says Chief Marketing Officer Farnaz Wallace, whose TV budget to promote the spicy food combinations totals $17 million.  To put that figure in perspective, KFC reportedly sunk $200 million five years ago into an ill-fated campaign that featured actor Jason Alexander.”  Download the PDF.

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