We are faced with 9 critical demographic trends that are shaping the US and the world, driving cultural changes, social order, consumption patterns, and impacting every aspect of business strategy and your Value Proposition(s).....
We know women represent half of the population and half of the work force. But they represent 85% of consumer buying decisions--$7 trillion in consumer and business spending. Women are considered the largest market opportunity in the world, controlling $20 trillion in annual . . .
When you hear the word Multicultural, what is the first thought that comes to your mind? Hispanic? Black? Ethnic? Non-white? Let’s go a step further…. how about Multiculturalism? A multicultural society or virtue? The philosophy of Multicultural existence? . . .
Trust is a universal need in all relationships, isn’t it? The degree of importance may vary from one person to the next, but we all need trust in all aspects of our relationships. It is the most cherished need, and it is the bond that holds all other values together. It is the belief that someone or something is . . .
Yes, it’s time to talk about Gen Z. For those of you following my work and blogs, you know that since 2010, I’ve focused the youth cultural shifts on Gen Y, aka Millennials. It took a while before leaders and organizations identified Gen Y as talent . . .