Farnaz on Featured, Media Coverage, Multicultural Branding and Marketing, New World Trends, New Realities, Women, Emerging Power
Farnaz Wallace delivers a thought-provoking, motivational keynote about The New World Marketplace at 2012 Diversity Woman Business Leadership Conference in Washington DC on December 17, 2012. Here’s a short 3-minute clip of this speech:
The dynamic Farnaz Wallace, author of The New World Marketplace and CEO/Founder of Farnaz Global LLC, will be the opening keynote speaker at the Possible Woman Conference Wednesday April 24 at Atlanta Marriott Marquis. In its 17th year, Possible Woman is an inspiring conference that connects attendees with the growth possibilities in every woman.
Wallace joins international dance star Judith Jamison, choreographer and artistic director emerita of the Alvin Ailey American Dance Theater, who will be the luncheon keynote speaker.
As a former Chief Marketing Officer with Church’s Chicken who drove five years of consecutive sales growth outpacing the category, Wallace coined the phrase The New World Marketplace to define how women, youth and multiculturalism are shaping our future. She is a provocative thinker and an insightful strategist who helps leaders and companies capitalize on cultural macro trends and define their brand’s value proposition and sustainable revenue models in today’s fast-changing marketplace.
Of Iranian background, Wallace immigrated with her family to Louisiana at the age 15. She uses the lessons learned by overcoming issues of ethnicity, gender, class, caste, religious, political, economic and lifestyle experiences to shape her vision and keep it alive. She believes in the spirit’s deep desire for freedom, self-determination and self-expressions to maintain an inner authenticity. She leads others to find authenticity within themselves, their companies and customers.
“Her whole life has been a Possible Woman experience!” said Linda Wind, CEO of Wind Enterprises®, organizer of the annual regional leadership conference. “Her ideas are fascinating and will help makePOWER. PURPOSE. PASSION. Possible Woman 2013 the most dynamic Possible Woman event yet!”
Vistage International interviewed Farnaz Wallace on November 6, 2012, to help their CEO members embrace and succeed in The New World Marketplace. Click here to listen to this informative 13 minute podcast.
• A Definition of the New World Marketplace
• The 3 Cultural Macro Trends that businesses must embrace
• Implications of Cultural of Shifts for CEOs and their businesses
• The Importance of Redefining Your Target Customers
• The Key Things That Companies Need to do Do to Succeed in Today’s Economy
• How to Create a Cultural and Emotional Connection with Target Customers
FOR IMMEDIATE RELEASE (by Tate Publishing)
ATLANTA, Ga. – In today’s tough economy, bitter political campaigns, fluctuating stock market and consumer confidence, experienced consultant and thought leader Farnaz Wallace believes cultural macro trends are not being addressed by businesses and opportunities for growth are ignored.
“We can’t just sit back and blame the economy for company performance,” says Wallace, “today more than ever, people have a simple wish for a better life, and brands must communicate how they can improve consumer’s life conditions through a meaningful, emotionally charged campaign.”
But companies are not doing so. Instead, they are focused on continuous cost cutting and leading from the back end. A rapid cultural shift has occurred over the last decade, but is not being addressed. Leaders and companies must start leading from the front end, leveraging the cultural macro trends to improve sales and profit. They must find ways to stay relevant in a world that is fundamentally different from the one being taught in textbooks, she says.
In her new book released in May, “The New World Marketplace,” Wallace breaks down these changes into three macro trends: The shifting roles of women at home and at work, the new values and ideological power of youth culture, and the growth and influence of multicultural consumers and societies.
These three trends—once considered small niches—are now major target markets, and businesses must communicate to them in order to stay relevant and prosperous. Great brands are built on beliefs and values. Building trust is no longer a nice-to-have, it is a must-have. How can you build on fast-changing beliefs and values without understanding The New World Marketplace, she says.
Wallace explains the societal transformations clearly in her book, and offers tools to address them, both professionally and personally. She hopes individuals’ eyes will be opened to the possibilities for new social models, leadership, and of course, business models that will succeed.
Published by Tate Publishing and Enterprises, the book is available through bookstores nationwide, from the publisher at www.tatepublishing.com/
Wallace is a thought leader, speaker, and strategic consultant focused on helping companies capitalize on cultural macro trends in today’s fast-changing, challenging marketplace. She has served as EVP and Chief Marketing Officer for a Fortune 500 Company, and presently resides in Atlanta.
Farnaz Wallace discusses her new book, The New World Marketplace, and what businesses need to know and embrace to succeed financially in the next 3-5 years. Farnaz’s segment starts half way in to the show. Click here to listen.
Angela Harrington Rice speaks with Farnaz Wallace, author of The New World Marketplace, about how shifting role of women is shaping and influencing the marketplace. Click here to watch this video.
You are invited to attend The New World Marketplace Book Signing Event by Author Farnaz Wallace
WHEN: Friday, June 22, 2012
WHERE: Book Woman - 5501 N. Lamar, Austin, TX - 512-472-2785
WHAT: Please join Farnaz for this special event and invite a friend! If you already have a copy of The New World Marketplace, buy one for a friend – this book makes a great gift! Farnaz will speak about the book and will be available to sign copies. We hope to see you there!
About the book, The New World Marketplace – How women, youth and multiculturalism are shaping our future
Do you feel that? It’s the ground moving beneath you. A rapid cultural shift has occurred over the last decade, but it’s not being addressed. For better or worse, the world of mad men is dead. In its place lives a world pulsing with a culturally diverse makeup of social models, relationships, businesses, and leaders. Read more….
Parastoo Magazine has invited Farnaz Wallace for a lecture on her new book, The New World Marketplace, for the DFW Professional Iranian-American community on Sunday, June 24th, j2012. This is a free lecture and open to public, followed by her book signing. For more details, click here.
Farnaz Wallace is a consultant and speaker who draws on her years as former Executive Vice President and Chief Marketing Officer at Church’s Chicken to discuss the New World Market place and three major macro trends: the shifting role of women at home and at work, the new values and ideological power of youth culture and the growth and influence of multicultural consumers and societies. This has implications not only for corporations in understanding their customers but also for organizations in both the LGBT and mainstream in attracting volunteers and serving the community. This episode focuses on her new book “The New World Market Place” and the macro trend on women. She discusses the importance of focusing on customers and also her immigrating to The United States from Iran when she was fifteen.
To listen or download this episode, click here.