Media Coverage

Expert explains what it takes for businesses to succeed in today’s economy

FOR IMMEDIATE RELEASE (by Tate Publishing) ATLANTA, Ga. – In today's tough economy, bitter political campaigns, fluctuating stock market and consumer confidence, experienced consultant and thought leader Farnaz Wallace believes cultural macro trends are not being addressed by businesses and opportunities for growth are ignored. "We can't just sit back and blame the economy for company performance," says Wallace, "today more than ever, people have a simple wish for a better life, and brands must communicate how they can improve consumer's life conditions through a meaningful, emotionally charged campaign." But companies are not doing so. Instead, they are focused on continuous cost cutting and leading from the back end. A rapid cultural shift has occurred over the last decade, but is not being addressed. Leaders and companies must start leading from the front end, leveraging the cultural macro trends to improve sales and profit. They must find ways to stay relevant in a world that is fundamentally different from the one being taught in textbooks, she says. Read more....
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