4 Tips on How to Become A New World Woman Leader (Video/Blog)

With all the great empowerment initiatives for women today, we are still looking at massive gender inequality in corridors of power. Many great women thought leaders point to re-evaluating business policies as it relates to the flexible work schedule and eliminating obstacles that force brilliant women to choose between family and career. Others point to women’s ambition calling us all to man up. While I think there is truth in both, I think there are 4 missing links from this important dialogue…..

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Work/Life Balance is no longer a gender issue, it’s cultural and generational

Work/Life balance has been in the forefront of business productivity plans for over a decade as more women entered the work force in management positions and contributed to better company performance. What started out as a gender issue, later became a generational issue, and now it’s a cultural issue. With 70% of US moms working […]

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New Multiracial Face of America – Demographic tipping shifts happening much sooner than expected

Throughout my life in the US, I was often asked “where are you from?” Of course, I looked and sounded different and it was obvious I wasn’t born here. This question used to bother many immigrants, but not me. Perhaps I counted my blessings that it was never “what are you?” … or maybe felt […]

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New World Trend with Gen Y: new parents, socially conscious & connected, practical, culturally liberal

The Millennial generation, aka Gen Y, is forging a distinctive path into adulthood and parenting, both culturally and economically.  While this multicultural generation is very slow in getting married—only 26% versus 36% of Gen X and 48% of boomers (Pew)—once Millennials start a family, their social and consumption behaviors change. Let’s start with a backdrop […]

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Farnaz Global Moved to Austin

Yes, the rumors are true!  I have moved myself, my two dogs, Tai and Chi, and my business, Farnaz Global, to one of my favorite cities in this world — Austin, Texas. Many have asked me why, specially those who knew I almost moved to Austin 4 years ago.  I enjoyed living in Atlanta and […]

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Do you have the right strategy for 2014?

A good, solid, differentiating Strategy isn’t easy to understand, let alone implement and go to market.  Many great, large consulting firms have used powerful frameworks with analytical rigor with companies, but I believe they are missing an important evolution of strategy which is about the psychology, thinking and feeling of the essence of strategy.  The […]

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Do you know the underlying needs and values to address women effectively? 10 questions to ask your strategy team

Since the Wave 5 of the Ipsos MediaCT Audience Measurement Group came out earlier this month about Women, Power & Money, I read myriad of articles on the web.  There was one in particular by MediaPost which intrigued me, examining American women’s lives, lifestyles and marketplace choices across three generations—Gen Y, Gen X and Baby Boomers.  I thought the findings […]

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