4 Tips on How to Become A New World Woman Leader (Video/Blog)

With all the great empowerment initiatives for women today, we are still looking at massive gender inequality in corridors of power. Many great women thought leaders point to re-evaluating business policies as it relates to the flexible work schedule and eliminating obstacles that force brilliant women to choose between family and career. Others point to women’s ambition calling us all to man up. While I think there is truth in both, I think there are 4 missing links from this important dialogue…..

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New World Trend with Gen Y: new parents, socially conscious & connected, practical, culturally liberal

The Millennial generation, aka Gen Y, is forging a distinctive path into adulthood and parenting, both culturally and economically.  While this multicultural generation is very slow in getting married—only 26% versus 36% of Gen X and 48% of boomers (Pew)—once Millennials start a family, their social and consumption behaviors change. Let’s start with a backdrop […]

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Farnaz Global Moved to Austin

Yes, the rumors are true!  I have moved myself, my two dogs, Tai and Chi, and my business, Farnaz Global, to one of my favorite cities in this world — Austin, Texas. Many have asked me why, specially those who knew I almost moved to Austin 4 years ago.  I enjoyed living in Atlanta and […]

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Do you have the right strategy for 2014?

A good, solid, differentiating Strategy isn’t easy to understand, let alone implement and go to market.  Many great, large consulting firms have used powerful frameworks with analytical rigor with companies, but I believe they are missing an important evolution of strategy which is about the psychology, thinking and feeling of the essence of strategy.  The […]

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Do you know the underlying needs and values to address women effectively? 10 questions to ask your strategy team

Since the Wave 5 of the Ipsos MediaCT Audience Measurement Group came out earlier this month about Women, Power & Money, I read myriad of articles on the web.  There was one in particular by MediaPost which intrigued me, examining American women’s lives, lifestyles and marketplace choices across three generations—Gen Y, Gen X and Baby Boomers.  I thought the findings […]

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Negating Stereotypes: When you think “Poor” do you think Black and/or Hispanic?

Who do you think of when you hear the word “poor”?  There are myriad of reports on economic doom and gloom and rise in poverty in the US, but none that hit the nail on the head with what I call, negating the stereotypes….. A recent Huffington Post article noted that 4 out of 5 […]

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Do women hold themselves back from corridors of power? My take on “Lean In”

http://www.youtube.com/watch?v=18uDutylDa4″>TEDtalk

It took several weeks of unusual summer rain in Atlanta and couple of days without phone, internet and cable, before I finished reading some of the books laying on my night stand for months.  One of them, Lean In, by Sheryl Sandberg. I was among many women who bought this book due to all the […]

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