Farnaz's Blog & Insights
3 key issues to address in 2013 (yea, just 3)
Happy new year. I really don’t know of anyone who is sad 2012 is over—are you? We’ve had another tough economic year filled with so many predictions and prophecies that didn’t come true–and some did. As we start 2013, pundits with crystal balls start forecasting trends everywhere…top 10, bottom10 …hey, I did my own last [...]
Read MoreGen Y, Negating Stereotypes
I often talk about “negating stereotypes”…..even devoted a category on my web site to it. Recently, I realized there are just as much stereotyping with Gen Y as there are with women and multiculturalism. There are obvious dangers with stereotyping millions and billions of people in to a few headlines. The opportunity here is to [...]
Read MoreElection Results Mirror The New World Marketplace–lessons companies must learn from GOP mistakes
Last night was one of the most important nights in American history. Not just because it was another Presidential election night, but because an African American President with the most global multicultural background in one of the toughest economic climate won the second term. Because now we have record number of women Senators elected. Because [...]
Read MoreHurricane Sandy, mother of all surprises – whose loss is whose gain?
I was scheduled to be in Washington DC delivering a keynote speech at the annual Diversity Women Leadership conference in Washington DC today. But that conference, along with so many other important events, got postponed due to Hurricane Sandy. My flight was cancelled along with 11,000 other flights across the US. New York’s 3 airports [...]
Read MoreAn Honest Discussion About Gender Gap – in Leadership and Politics
The gender gap continues as the hottest topic as both business leaders and women’s movement continue their focus on underrepresentation of women in high government positions, C-suites and corridors of power. You don’t have to like politics or follow partisan conventions to know that the gender gap is at the forefront of political campaigns as [...]
Read MoreCan we blame the economy for company performance? 6 lessons brands should learn from political campaigns
I came back from my summer vacation a week ago hearing all the media noise about negative political ads, fluctuating stock markets, consumers cutting back on spending, businesses investing less, well, you know the rest. It is an election year, afterall. As a strategic branding consultant, I couldn’t help but to research the effectiveness of [...]
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