Farnaz Wallace is a thought leader, author, speaker, and strategic consultant focused on helping leaders and companies capitalize on cultural macro trends and define their brand’s value proposition and sustainable revenue models in today’s fast-changing marketplace. She is a provocative thinker and an insightful strategist who is an evangelist for three major macro trends:
1. The Shifting roles of women at home and at work
2. The new values and ideological power of youth culture
3. The growth and influence of multicultural consumers and societies
Farnaz coined the phrase “New World Marketplace” to help decision-makers in businesses, community leaders and the media embrace how women, youth and multiculturalism are sharing our future. For better or worse, the world of Mad Men is dead. In its place lives an economic world pulsing with a culturally diverse makeup of social models, relationships, businesses, leaders and customers –most of whom aren’t being spoken to by your strategic planning and branding messages. She helps companies connect the critical demographics and cultural shifts into profit potential and provides a clear roadmap for growth and profitability over the next 3-5 years.
As a Former EVP and Chief Marketing Officer with Church’s Chicken, she served as the chief brand protector and accelerator of performance. She led the brand in five years of consecutive same store sales growth, outpacing the entire category, which resulted in a successful company acquisition process and ownership change. She contributes her success to her passion for these three macro trends and building a winning diverse team in a collaborative team environment. Prior to Church’s Chicken, she held marketing positions at KFC and account management positions at several advertising agencies.
A woman of Iranian background who immigrated with her family to Louisiana at the age 15, Farnaz’s whole life has been a multicultural experience. She uses the lessons learned by facing and overcoming issues of ethnicity, gender, class, caste, religious, political, economic and lifestyle experiences to shape her vision and keep it alive. She believes in the spirit’s deep desire for freedom, self-determination and self-expressions to maintain and honor an inner state of authenticity. She lives it and knows how to lead others to find such authenticity within themselves, their companies and customers. Farnaz is passionate about helping individuals, companies and communities translate and interpret how these three macro trends are shaping the future.
Farnaz is the published author of “The New World Marketplace,” released May 22, 2012. In her book, you will see the societal transformations clearly, and gain the tools to address them, both professionally and personally. Your eyes will be open to the possibilities for new social models, leadership, and of course business models that will succeed.
Farnaz has served on the board of Atlanta Woman Magazine and volunteers working with Refugee women and teenage girls. Farnaz is an experienced consultant and featured speaker with a wide range of organizations and topics.
Farnaz Wallace has a Bachelor of Science degree from the University of Southwestern Louisiana in Lafayette, LA, a Graduate Marketing Certificate from Southern Methodist University in Dallas, TX, and an Executive Management Certificate from Stanford University in CA.